Antonia McCahon arrived at Pernod Ricard in September 2013. She is its digital acceleration director rather than chief digital officer. That says it all. A month after she took up her post, the company launched four projects: data for marketing use, publicity content management, new forms of commerce, and digital transformation of work. To move quickly, McCahon, a pure product of digital technology, set up a system with she and her 8-person team as the main cog. To establish its pillars, McCahon collaborated with a task force of 80 digital champions drawn from HR, finance, marketing, and IT. These champions are employed in 80 companies on Pernod Ricard’s market who are motivated by this theme.
She then trained super force teams for each specified goal. Where there is “a real market need”, she has a network of digital directors in the relevant business areas and countries. Everyone, from the executive committee to markets, is working with the same focus and performance indicators. For McCahon, the digital transformation of staff work forms the essential pillar, without which the other three are impossible. The company therefore set up an in-house social network and developed a digital technology Trivial Pursuits-type MOOC. All top and middle managers at Pernod Ricard were due to complete its 14 modules as part of their 2014 goals. McCahon has not forgotten collaboration with the digital technology ecosystem: Pernod Ricard has opened a digital distillery, an open platform that puts its subsidiaries and start-ups in Dublin and San Francisco in touch with one another.